Strategic Ideation | Concept
Development of masterplan, hospitality, & lifestyle concepts across every vertical including:
Masterplan visioning | Hospitality Concept Development (new hotel brand) | Hospitality Product Concept Development (F&B, Retail, Community Spaces, Wellness)
Masterplan Visioning
Concept narrative and premise
Area programme
Revenue Streams and Operational Considerations
Architecture/design direction and brief
Core offering / core pillars
Integration of key proposition across asset classes
Signature features / anchors
Guest experience mapping
Entertainment & engagement programming
Wellness and sustainability integration
Guest experience centre
Art and culture programme
Brand development
Hotel Concept Development
The Concept Framework
Premise and story / key differentiators
Models / Revenue streams
Area Programme / offering and amenities mix
Design / Visual Narrative – overarching mood, architectural style, facade, landscaping style, public spaces, rooms, F&B spaces, leisure & retail spaces Rooms & F&B Programme
Additional spaces and services
Service Culture
Uniform Direction / Art Programme
Brand and marketing strategy
Guest Profiles and Guest Experience Mapping
Key Stakeholder Profiles and outreach
CSR opportunities
Entertainment & engagement programming
Wellness and sustainability integration
Hospitality Product Concept Development
F&B, Retail, Community Spaces, Retail, Wellness
Concept narrative and premise
Area programme
Revenue Streams and Operational Considerations
Architecture/design direction and brief
Guest experience mapping
Entertainment & engagement programming
Wellness and sustainability integration
Culinary Direction & Menu Concept
Tabletops & OSE direction
Potential collaborations and Partner Identification
Adjecent spaces
service concept
uniform concept
Art Programme
Brand Development