What we do?

We Deliver Transformational Strategic Thinking and Strategic Ideation to Lifestyle Sectors

HOSPITALITY | REAL ESTATE

CORPORATE | HOTELS | MASTERPLANNED COMMUNITIES | F&B | RETAIL | LEISURE | WELLNESS

We develop Corporate, Brand, Marketing, & Portfolio Strategy, Brand Creative, & go-to-market strategy and implementation for lifestyle sectors on a corporate, masterplan, and product level.

We create new lifestyle destinations (hotels, F&B, retail, wellness) from overarching visioning to inception or work to understand and transform underperforming assets.

Put simply, we are

Strategic Thinking (Strategy)

Audit and Analysis (Concept, Brand, Marketing, and Guest Experience)

Trendscaping, Market Research, White Papers and Reports

Corporate Strategy, Portfolio Strategy

Global Benchmarking and Competitive Analysis

Marketing and go-to-market strategy

Guest and Customer Experience Strategy

Activation and Programming

Stakeholder Profiling & Messaging and Engagement Guidelines

Outsourced CMO/Marketing function

Key strategic partners and operators identification and outreach

Whether we’re engaged on a Corporate Repositioning or Rebrand remit or a Masterplan visioning or Hospitality Concept development project, we tailor our approach based on our client’s needs and ambitions.  Being an insights driven firm, we begin all our projects with a comprehensive Discovery and Immersion phase which serves as the basis for the strategy, concept, or brand we’re developing. 

Strategic Ideation (Concept)

Development of masterplan, hospitality, & lifestyle concepts across every vertical including:

Masterplan visioning | Hospitality Concept Development (new hotel brand) | Hospitality Product Concept Development (F&B, Retail, Community Spaces, Wellness)

Masterplan Visioning

  • Concept narrative and premise

  • Area programme

  • Revenue Streams and Operational Considerations

  • Architecture/design direction and brief

  • Core offering / core pillars

  • Integration of key proposition across asset classes

  • Signature features / anchors

  • Guest experience mapping

  • Entertainment & engagement programming

  • Wellness and sustainability integration

  • Guest experience centre

  • Art and culture programme

  • Brand development

Hotel Concept Development

  • The Concept Framework

  • Premise and story / key differentiators

  • Models / Revenue streams

  • Area Programme / offering and amenities mix

  • Design / Visual Narrative – overarching mood, architectural style, facade, landscaping style, public spaces, rooms, F&B spaces, leisure & retail spaces Rooms & F&B Programme

  • Additional spaces and services

  • Service Culture

  • Uniform Direction / Art Programme

  • Brand and marketing strategy

  • Guest Profiles and Guest Experience Mapping

  • Key Stakeholder Profiles and outreach

  • CSR opportunities

  • Entertainment & engagement programming

  • Wellness and sustainability integration

Hospitality Product Concept Development

F&B, Retail, Community Spaces, Retail, Wellness

  • Concept narrative and premise

  • Area programme

  • Revenue Streams and Operational Considerations

  • Architecture/design direction and brief

  • Guest experience mapping

  • Entertainment & engagement programming

  • Wellness and sustainability integration

  • Culinary Direction & Menu Concept

  • Tabletops & OSE direction

  • Potential collaborations and Partner Identification

  • Adjecent spaces

  • service concept

  • uniform concept

  • Art Programme

  • Brand Development

Brand
(Strategy & Creative)

Our sister agency, Booma Brands ….

Brand Strategy

Brand Positioning and Repositioning

Brand Architecture

Naming and Verbal Identity

Brand Identity and Guidelines

Brand Photography Style

Environmental Branding