STRATEGIC THINKING
– Non-financial audit and analysis
– Trend and insight research and reports
– Marketing intelligence and advisory
– Portfolio strategy
– Positioning and differentiation strategy
– Marketing and go-to-market strategy
– Brand strategy
STRATEGIC DEVELOPMENT
Development of concepts across every vertical including:
– Area programme (public spaces, rooms, F&B, conference
and banqueting, spa, retail)
– Architecture/design concept
– Guest experience mapping
– Product/menu concept
– Service concept
– Uniform concept
– Partners and adjacent spaces
– Art programme
– Brand development