Meraki & Modus is a Dubai based international firm led by former hoteliers and destination marketing specialists who consistently deliver deep thinking and innovation to the hospitality and lifestyle sectors. We work hand in hand with our clients to deliver thoughtful destination strategies and to craft or enhance concepts that match our client ambitions. We have spent years honing our experience – from hotel operations to the most senior levels of corporate in operations, development and marketing; at mega property developers shaping the launch strategies for market entry; and with governments, NGOs and investment bankers, creating compelling and differentiated destination driving conceptual and strategic thinking. Together, the two founding partners have worked across more than 50 international locations, in a range of markets from the sophisticated to the emerging.


We create new hotel and lifestyle destinations from inception or work to understand and transform underperforming assets. Often we work ahead of the curve, creating new categories of destination, products and experiences that lead instead of just responding to market demand. We work closely with our Insight Generation Network, our personal network of more than 30 thought leaders across the globe, with whom we collaborate regularly. Like our namesake Meraki & Modus, we look at everything with both heart and head, ensuring that our projects are magical, experiential and highly differentiated.


– Non-financial audit and analysis

– Trend and insight research and reports

– Marketing intelligence and advisory

– Portfolio strategy

– Positioning and differentiation strategy

– Marketing and go-to-market strategy

– Brand strategy


Development of concepts across every vertical including:

– Area programme (public spaces, rooms, F&B, conference

   and banqueting, spa, retail)

– Architecture/design concept

– Guest experience mapping

– Product/menu concept

– Service concept

– Uniform concept

– Partners and adjacent spaces

– Art programme

– Brand development


One&Only / Kerzner (destinations), One&Only / Kerzner (corporate), KIPCO (Kuwait Hotels Investment Corporation), Emaar, Hyatt International, Hilton, Rezidor, Meraas, Al Forsan, Ayla Oasis Jordan, Individual Investors and Funds